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Sweetened multigrain cereal - Mom Brands

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Barcode: 0042400232148 (EAN / EAN-13) 042400232148 (UPC / UPC-A)

Brands: Mom Brands

Brand owner: MOM Brands Company

Categories: Plant-based foods and beverages, Plant-based foods, Cereals and potatoes, Cereals and their products

Countries where sold: United States

Matching with your preferences

Health

Ingredients

34 ingredients

Corn, wheat and whole grain oat flour, sugar, corn syrup, salt, natural flavors, yellows 5 & 6, blue 1, red 40, bht to preserve freshness. vitamins & minerals: vitamin 81 (thiamin mononitrate), vitamin b2 (riboflavin), niacin (niacinamide), folic acid, vitamin 86 (pyridoxine hydrochloride), vitamin b12, vitamin a palmitate, vitamin c (sodium ascorbate and ascorbic acid), vitamin d, reduced iron, zinc (zinc oxide), calcium carbonate.

Allergens: Gluten

Food processing

Ultra processed foods
Elements that indicate the product is in the 4 - Ultra processed food and drink products group:

Additive: E129 - Allura red

Additive: E133 - Brilliant blue FCF

Ingredient: Flavouring
Food products are classified into 4 groups according to their degree of processing:

Unprocessed or minimally processed foods

Processed culinary ingredients

Processed foods

Ultra processed foods

The determination of the group is based on the category of the product and on the ingredients it contains.

→ Learn more about the NOVA classification

Additives

E129 - Allura red

Allura Red AC: Allura Red AC is a red azo dye that goes by several names, including FD&C Red 40. It is used as a food dye and has the E number E129. It is usually supplied as its red sodium salt, but can also be used as the calcium and potassium salts. These salts are soluble in water. In solution, its maximum absorbance lies at about 504 nm.
Source: Wikipedia

E133 - Brilliant blue FCF

Brilliant Blue FCF: Brilliant Blue FCF -Blue 1- is an organic compound classified as a triarylmethane dye and a blue azo dye, reflecting its chemical structure. Known under various commercial names, it is a colorant for foods and other substances. It is denoted by E number E133 and has a color index of 42090. It has the appearance of a blue powder. It is soluble in water, and the solution has a maximum absorption at about 628 nanometers.
Source: Wikipedia

Ingredients analysis

Palm oil free
No ingredients containing palm oil detected

Unrecognized ingredients: Yellows-5-and-6, Vitamin-81, Vitamin-86
Some ingredients could not be recognized.
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Vegan status unknown
Unrecognized ingredients: Yellows-5-and-6, Vitamin-81, Thiamin mononitrate, Folic acid, Vitamin-86, Vitamin b12, Vitamin C, Vitamin D, Reduced iron, Zinc, Zinc oxide
Some ingredients could not be recognized.
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Vegetarian status unknown
Unrecognized ingredients: Yellows-5-and-6, Vitamin-81, Thiamin mononitrate, Folic acid, Vitamin-86, Vitamin b12, Vitamin C, Vitamin D, Reduced iron, Zinc, Zinc oxide
Some ingredients could not be recognized.
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If you would like to help, join the #ingredients channel on our Slack discussion space and/or learn about ingredients analysis on our wiki. Thank you!

The analysis is based solely on the ingredients listed and does not take into account processing methods.

Details of the analysis of the ingredients
We need your help!
Some ingredients could not be recognized.
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You can help us recognize more ingredients and better analyze the list of ingredients for this product and others:

Edit this product page to correct spelling mistakes in the ingredients list, and/or to remove ingredients in other languages and sentences that are not related to the ingredients.

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If you would like to help, join the #ingredients channel on our Slack discussion space and/or learn about ingredients analysis on our wiki. Thank you!
: Corn, wheat, whole grain oat flour, sugar, corn syrup, salt, natural flavors, yellows 5 and 6, blue 1, red 40, bht to preserve freshness, vitamins, minerals (vitamin 81 (thiamin mononitrate)), vitamins, vitamin b2, riboflavin, niacin (niacinamide), folic acid, vitamin 86 (pyridoxine hydrochloride), vitamins, vitamin b12, vitamin a palmitate, vitamin c (sodium ascorbate, ascorbic acid), vitamin d, reduced iron, zinc (zinc oxide), calcium carbonate
Corn -> en:corn - vegan: yes - vegetarian: yes - ciqual_food_code: 9200 - percent_min: 3.7037037037037 - percent_max: 100

wheat -> en:wheat - vegan: yes - vegetarian: yes - ciqual_proxy_food_code: 9410 - percent_min: 0 - percent_max: 50

whole grain oat flour -> en:wholemeal-oat-flour - vegan: yes - vegetarian: yes - ciqual_food_code: 9310 - percent_min: 0 - percent_max: 33.3333333333333

sugar -> en:sugar - vegan: yes - vegetarian: yes - ciqual_proxy_food_code: 31016 - percent_min: 0 - percent_max: 25

corn syrup -> en:corn-syrup - vegan: yes - vegetarian: yes - ciqual_proxy_food_code: 31089 - percent_min: 0 - percent_max: 20

salt -> en:salt - vegan: yes - vegetarian: yes - ciqual_food_code: 11058 - percent_min: 0 - percent_max: 1.1725

natural flavors -> en:natural-flavouring - vegan: maybe - vegetarian: maybe - percent_min: 0 - percent_max: 1.1725

yellows 5 and 6 -> en:yellows-5-and-6 - percent_min: 0 - percent_max: 1.1725

blue 1 -> en:e133 - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.1725

red 40 -> en:e129 - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.1725

bht to preserve freshness -> en:e321 - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.1725

vitamins -> en:vitamins - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.1725

minerals -> en:minerals - percent_min: 0 - percent_max: 1.1725

vitamin 81 -> en:vitamin-81 - percent_min: 0 - percent_max: 1.1725

thiamin mononitrate -> en:thiamin-mononitrate - percent_min: 0 - percent_max: 1.1725

vitamins -> en:vitamins - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.1725

vitamin b2 -> en:e101 - vegan: maybe - vegetarian: yes - percent_min: 0 - percent_max: 1.1725

riboflavin -> en:e101 - vegan: maybe - vegetarian: yes - percent_min: 0 - percent_max: 1.1725

niacin -> en:e375 - vegan: maybe - vegetarian: maybe - percent_min: 0 - percent_max: 1.1725

niacinamide -> en:e375 - vegan: maybe - vegetarian: maybe - percent_min: 0 - percent_max: 1.1725

folic acid -> en:folic-acid - percent_min: 0 - percent_max: 1.1725

vitamin 86 -> en:vitamin-86 - percent_min: 0 - percent_max: 1.1725

pyridoxine hydrochloride -> en:pyridoxine-hydrochloride - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.1725

vitamins -> en:vitamins - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.1725

vitamin b12 -> en:vitamin-b12 - percent_min: 0 - percent_max: 1.1725

vitamin a palmitate -> en:retinyl-palmitate - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.1725

vitamin c -> en:vitamin-c - percent_min: 0 - percent_max: 1.1725

sodium ascorbate -> en:e301 - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.1725

ascorbic acid -> en:e300 - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 0.58625

vitamin d -> en:vitamin-d - percent_min: 0 - percent_max: 1.1725

reduced iron -> en:reduced-iron - percent_min: 0 - percent_max: 1.1725

zinc -> en:zinc - percent_min: 0 - percent_max: 1.1725

zinc oxide -> en:zinc-oxide - percent_min: 0 - percent_max: 1.1725

calcium carbonate -> en:e170i - vegan: maybe - vegetarian: maybe - percent_min: 0 - percent_max: 1.1725

Nutrition

Poor nutritional quality
⚠ ️Warning: the amount of fruits, vegetables and nuts is not specified on the label, it was estimated from the list of ingredients: 0
This product is not considered a beverage for the calculation of the Nutri-Score.

Positive points: 3

Proteins: 3 / 5 (value: 6.25, rounded value: 6.25)

Fiber: 3 / 5 (value: 3.1, rounded value: 3.1)

Fruits, vegetables, nuts, and colza/walnut/olive oils: 0 / 5 (value: 0, rounded value: 0)

Negative points: 19

Energy: 5 / 10 (value: 1699, rounded value: 1699)

Sugars: 9 / 10 (value: 43.75, rounded value: 43.75)

Saturated fat: 0 / 10 (value: 0, rounded value: 0)

Sodium: 5 / 10 (value: 469, rounded value: 469)

The points for proteins are not counted because the negative points are greater or equal to 11.

Nutritional score: (19 - 3)

Nutri-Score:
→ Learn more about the Nutri-Score

Nutrient levels
- Fat in moderate quantity (3.12%)
  What you need to know
  
  A high consumption of fat, especially saturated fats, can raise cholesterol, which increases the risk of heart diseases.
  
  Recommendation: Limit the consumption of fat and saturated fat
  
  Choose products with lower fat and saturated fat content.
  
  Source: National Health Service UK (NHS) - Fat: the facts
- Saturated fat in low quantity (0%)
  What you need to know
  
  A high consumption of fat, especially saturated fats, can raise cholesterol, which increases the risk of heart diseases.
  
  Recommendation: Limit the consumption of fat and saturated fat
  
  Choose products with lower fat and saturated fat content.
  
  Source: National Health Service UK (NHS) - Fat: the facts
- Sugars in high quantity (43.8%)
  What you need to know
  
  A high consumption of sugar can cause weight gain and tooth decay. It also augments the risk of type 2 diabetes and cardio-vascular diseases.
  
  Recommendation: Limit the consumption of sugar and sugary drinks
  
  Sugary drinks (such as sodas, fruit beverages, and fruit juices and nectars) should be limited as much as possible (no more than 1 glass a day).
  
  Choose products with lower sugar content and reduce the consumption of products with added sugars.
  
  Source: National Health Service UK (NHS) - Sugar: the facts
- Salt in moderate quantity (1.17%)
  What you need to know
  
  A high consumption of salt (or sodium) can cause raised blood pressure, which can increase the risk of heart disease and stroke.
  
  Many people who have high blood pressure do not know it, as there are often no symptoms.
  
  Most people consume too much salt (on average 9 to 12 grams per day), around twice the recommended maximum level of intake.
  
  Recommendation: Limit the consumption of salt and salted food
  
  Reduce the quantity of salt used when cooking, and don't salt again at the table.
  
  Limit the consumption of salty snacks and choose products with lower salt content.
  
  Source: World Health Organization (WHO) - Fact sheet - Salt reduction
  
  Source: National Health Service UK (NHS) - Salt: the facts

Nutrition facts

Nutrition facts	As sold for 100 g / 100 ml	As sold per serving (1 cup (32 g))	Compared to: Cereals and their products
Energy	1,699 kj (406 kcal)	544 kj (130 kcal)	+16%
Fat	3.12 g	0.998 g	-43%
Saturated fat	0 g	0 g	-100%
Monounsaturated fat	0 g	0 g	-100%
Polyunsaturated fat	0 g	0 g	-100%
Trans fat	0 g	0 g
Cholesterol	0 mg	0 mg	-100%
Carbohydrates	87.5 g	28 g	+44%
Sugars	43.75 g	14 g	+564%
Fiber	3.1 g	0.992 g	-37%
Proteins	6.25 g	2 g	-34%
Salt	1.172 g	0.375 g	+232%
Vitamin A	468.6 µg	150 µg	+346%
Vitamin D	3.125 µg	1 µg	-3%
Vitamin C (ascorbic acid)	18.8 mg	6.02 mg	+508%
Vitamin B1 (Thiamin)	1 mg	0.32 mg	+10%
Vitamin B2 (Riboflavin)	1.328 mg	0.425 mg	+66%
Vitamin B3/PP (Niacin)	15.625 mg	5 mg	+76%
Vitamin B6 (Pyridoxin)	1.562 mg	0.5 mg	+28%
Vitamin B9 (Folic acid)	32 µg	10.2 µg	-76%
Vitamin B12 (cobalamin)	4.69 µg	1.5 µg	+27%
Potassium	109 mg	34.9 mg	-54%
Calcium	312 mg	99.8 mg	+411%
Iron	28.12 mg	9 mg	+467%
Zinc	11.72 mg	3.75 mg	+93%
Fruits‚ vegetables‚ nuts and rapeseed‚ walnut and olive oils (estimate from ingredients list analysis)	0 %	0 %

Serving size: 1 cup (32 g)

Environment

Eco-Score not computed - Unknown environmental impact

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Data sources

Product added on March 9, 2017, 11:44:17 AM CET by usda-ndb-import
Last edit of product page on April 22, 2020, 6:41:54 PM CEST by org-database-usda.

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Sweetened multigrain cereal - Mom Brands