Magic cupcake sweetened multi-grain cereal - Kellogg's - 10 oz

Ingredients

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  51 ingredients

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  Sugar, corn flour blend (whole grain yellow corn flour, degerminated yellow corn flour), wheat flour, whole grain oat flour, contains 2% or less of vegetable oil (hydrogenated coconut, soybean and/or cottonseed, palm), oat fiber, salt, enriched flour (wheat flour, niacin, reduced iron, vitamin b1 [thiamin mononitrate], vitamin b2 [riboflavin], folic acid), soluble corn fiber, natural flavor, wheat starch, red 40, cornstarch, blue 1, color added, bht for freshness, yellow 6. vitamins and minerals: vitamin c (sodium ascorbate and ascorbic acid), niacinamide, reduced iron, zinc oxide, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), vitamin a palmitate, vitamin b12, folic acid, vitamin d3.

  Allergens: Gluten

Food processing

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  Ultra processed foods

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  Elements that indicate the product is in the 4 - Ultra processed food and drink products group:

  • Additive: E110 - Sunset yellow FCF
  • Additive: E129 - Allura red
  • Additive: E133 - Brilliant blue FCF
  • Ingredient: Colour
  • Ingredient: Flavouring

  Food products are classified into 4 groups according to their degree of processing:

  1. Unprocessed or minimally processed foods
  2. Processed culinary ingredients
  3. Processed foods
  4. Ultra processed foods

  
  

  The determination of the group is based on the category of the product and on the ingredients it contains.

  → Learn more about the NOVA classification

Additives

Ingredients analysis

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  Details of the analysis of the ingredients

  We need your help!

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  : Sugar, corn flour blend (whole grain yellow corn flour, degerminated yellow corn flour), wheat flour, whole grain oat flour, contains 2% and less of vegetable oil (coconut, soybean, cottonseed, palm), oat fiber, salt, flour (wheat flour, niacin, reduced iron, vitamin b1 (thiamin mononitrate), vitamin b2 (riboflavin), folic acid), soluble corn fiber, natural flavor, wheat starch, red 40, cornstarch, blue 1, color added, bht for freshness, yellow 6, vitamins, minerals (vitamin c (sodium ascorbate, ascorbic acid)), niacinamide, reduced iron, zinc oxide, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamins, vitamin b2, riboflavin, vitamin a palmitate, vitamins, vitamin b12, folic acid, vitamin d3

  1. Sugar -> en:sugar - vegan: yes - vegetarian: yes - ciqual_proxy_food_code: 31016 - percent_min: 3.125 - percent_max: 100
  2. corn flour blend -> en:corn-flour-blend - percent_min: 0 - percent_max: 50
     1. whole grain yellow corn flour -> en:whole-grain-yellow-corn-flour - percent_min: 0 - percent_max: 50
     2. degerminated yellow corn flour -> en:degerminated-yellow-corn-flour - percent_min: 0 - percent_max: 25
  3. wheat flour -> en:wheat-flour - vegan: yes - vegetarian: yes - ciqual_proxy_food_code: 9410 - percent_min: 0 - percent_max: 33.3333333333333
  4. whole grain oat flour -> en:wholemeal-oat-flour - vegan: yes - vegetarian: yes - ciqual_food_code: 9310 - percent_min: 0 - percent_max: 25
  5. contains 2% and less of vegetable oil -> en:contains-2-and-less-of-vegetable-oil - percent_min: 0 - percent_max: 20
     1. coconut -> en:coconut - vegan: yes - vegetarian: yes - ciqual_proxy_food_code: 15006 - percent_min: 0 - percent_max: 20
     2. soybean -> en:soya-bean - vegan: yes - vegetarian: yes - ciqual_food_code: 20901 - percent_min: 0 - percent_max: 10
     3. cottonseed -> en:cottonseed - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 6.66666666666667
     4. palm -> en:palm - vegan: yes - vegetarian: yes - from_palm_oil: yes - ciqual_food_code: 16129 - percent_min: 0 - percent_max: 5
  6. oat fiber -> en:oat-fiber - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 16.6666666666667
  7. salt -> en:salt - vegan: yes - vegetarian: yes - ciqual_food_code: 11058 - percent_min: 0 - percent_max: 1.2075
  8. flour -> en:flour - vegan: yes - vegetarian: yes - ciqual_proxy_food_code: 9410 - percent_min: 0 - percent_max: 1.2075
     1. wheat flour -> en:wheat-flour - vegan: yes - vegetarian: yes - ciqual_proxy_food_code: 9410 - percent_min: 0 - percent_max: 1.2075
     2. niacin -> en:e375 - vegan: maybe - vegetarian: maybe - percent_min: 0 - percent_max: 0.60375
     3. reduced iron -> en:reduced-iron - percent_min: 0 - percent_max: 0.4025
     4. vitamin b1 -> en:thiamin - percent_min: 0 - percent_max: 0.301875
        1. thiamin mononitrate -> en:thiamin-mononitrate - percent_min: 0 - percent_max: 0.301875
     5. vitamin b2 -> en:e101 - vegan: maybe - vegetarian: yes - percent_min: 0 - percent_max: 0.2415
        1. riboflavin -> en:e101 - vegan: maybe - vegetarian: yes - percent_min: 0 - percent_max: 0.2415
     6. folic acid -> en:folic-acid - percent_min: 0 - percent_max: 0.20125
  9. soluble corn fiber -> en:soluble-corn-fiber - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.2075
  10. natural flavor -> en:natural-flavouring - vegan: maybe - vegetarian: maybe - percent_min: 0 - percent_max: 1.2075
  11. wheat starch -> en:wheat-starch - vegan: yes - vegetarian: yes - ciqual_proxy_food_code: 9510 - percent_min: 0 - percent_max: 1.2075
  12. red 40 -> en:e129 - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.2075
  13. cornstarch -> en:corn-starch - vegan: yes - vegetarian: yes - ciqual_food_code: 9510 - percent_min: 0 - percent_max: 1.2075
  14. blue 1 -> en:e133 - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.2075
  15. color added -> en:colour - percent_min: 0 - percent_max: 1.2075
  16. bht for freshness -> en:bht-for-freshness - percent_min: 0 - percent_max: 1.2075
  17. yellow 6 -> en:e110 - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.2075
  18. vitamins -> en:vitamins - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.2075
  19. minerals -> en:minerals - percent_min: 0 - percent_max: 1.2075
      1. vitamin c -> en:vitamin-c - percent_min: 0 - percent_max: 1.2075
         1. sodium ascorbate -> en:e301 - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.2075
         2. ascorbic acid -> en:e300 - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 0.60375
  20. niacinamide -> en:e375 - vegan: maybe - vegetarian: maybe - percent_min: 0 - percent_max: 1.2075
  21. reduced iron -> en:reduced-iron - percent_min: 0 - percent_max: 1.2075
  22. zinc oxide -> en:zinc-oxide - percent_min: 0 - percent_max: 1.2075
  23. vitamin b6 -> en:vitamin-b6 - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.2075
      1. pyridoxine hydrochloride -> en:pyridoxine-hydrochloride - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.2075
  24. vitamin b1 -> en:thiamin - percent_min: 0 - percent_max: 1.2075
      1. thiamin hydrochloride -> en:thiamin-hydrochloride - percent_min: 0 - percent_max: 1.2075
  25. vitamins -> en:vitamins - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.2075
  26. vitamin b2 -> en:e101 - vegan: maybe - vegetarian: yes - percent_min: 0 - percent_max: 1.2075
  27. riboflavin -> en:e101 - vegan: maybe - vegetarian: yes - percent_min: 0 - percent_max: 1.2075
  28. vitamin a palmitate -> en:retinyl-palmitate - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.2075
  29. vitamins -> en:vitamins - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.2075
  30. vitamin b12 -> en:vitamin-b12 - percent_min: 0 - percent_max: 1.2075
  31. folic acid -> en:folic-acid - percent_min: 0 - percent_max: 1.2075
  32. vitamin d3 -> en:cholecalciferol - vegan: maybe - vegetarian: maybe - percent_min: 0 - percent_max: 1.2075

Nutrition

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  Poor nutritional quality

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  ⚠ ️Warning: the amount of fruits, vegetables and nuts is not specified on the label, it was estimated from the list of ingredients: 2

  This product is not considered a beverage for the calculation of the Nutri-Score.

  Positive points: 5

  • Proteins: 4 / 5 (value: 6.9, rounded value: 6.9)
  • Fiber: 5 / 5 (value: 6.9, rounded value: 6.9)
  • Fruits, vegetables, nuts, and colza/walnut/olive oils: 0 / 5 (value: 2.2705078125, rounded value: 2.3)

  Negative points: 18

  • Energy: 4 / 10 (value: 1586, rounded value: 1586)
  • Sugars: 8 / 10 (value: 37.93, rounded value: 37.9)
  • Saturated fat: 1 / 10 (value: 1.72, rounded value: 1.7)
  • Sodium: 5 / 10 (value: 483, rounded value: 483)

  The points for proteins are not counted because the negative points are greater or equal to 11.

  Nutritional score: (18 - 5)

  Nutri-Score:

  → Learn more about the Nutri-Score

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  Nutrient levels

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    Fat in moderate quantity (3.45%)

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    What you need to know

    • A high consumption of fat, especially saturated fats, can raise cholesterol, which increases the risk of heart diseases.

    
    Recommendation: Limit the consumption of fat and saturated fat

    • Choose products with lower fat and saturated fat content.

    Source: National Health Service UK (NHS) - Fat: the facts

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    Saturated fat in moderate quantity (1.72%)

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    What you need to know

    • A high consumption of fat, especially saturated fats, can raise cholesterol, which increases the risk of heart diseases.

    
    Recommendation: Limit the consumption of fat and saturated fat

    • Choose products with lower fat and saturated fat content.

    Source: National Health Service UK (NHS) - Fat: the facts

  • 

    Sugars in high quantity (37.9%)

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    What you need to know

    • A high consumption of sugar can cause weight gain and tooth decay. It also augments the risk of type 2 diabetes and cardio-vascular diseases.

    
    Recommendation: Limit the consumption of sugar and sugary drinks

    • Sugary drinks (such as sodas, fruit beverages, and fruit juices and nectars) should be limited as much as possible (no more than 1 glass a day).
    • Choose products with lower sugar content and reduce the consumption of products with added sugars.

    Source: National Health Service UK (NHS) - Sugar: the facts

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    Salt in moderate quantity (1.21%)

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    What you need to know

    • A high consumption of salt (or sodium) can cause raised blood pressure, which can increase the risk of heart disease and stroke.
    • Many people who have high blood pressure do not know it, as there are often no symptoms.
    • Most people consume too much salt (on average 9 to 12 grams per day), around twice the recommended maximum level of intake.

    
    Recommendation: Limit the consumption of salt and salted food

    • Reduce the quantity of salt used when cooking, and don't salt again at the table.
    • Limit the consumption of salty snacks and choose products with lower salt content.

    Source: World Health Organization (WHO) - Fact sheet - Salt reduction

    Source: National Health Service UK (NHS) - Salt: the facts

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  Nutrition facts

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  Nutrition facts	As sold for 100 g / 100 ml	As sold per serving (1 cup (29 g))	Compared to: Breakfast cereals
  Energy	1,586 kj (379 kcal)	460 kj (110 kcal)	-3%
  Fat	3.45 g	1 g	-56%
  Saturated fat	1.72 g	0.499 g	+22%
  Monounsaturated fat	0 g	0 g	-100%
  Polyunsaturated fat	0 g	0 g	-100%
  Trans fat	0 g	0 g
  Cholesterol	0 mg	0 mg
  Salt	1.208 g	0.35 g	+56%
  Carbohydrates	86.21 g	25 g	+21%
  Fiber	6.9 g	2 g	-2%
  Sugars	37.93 g	11 g	+87%
  Proteins	6.9 g	2 g	-24%
  Vitamin A	517.2 µg	150 µg	+54%
  Vitamin C (ascorbic acid)	51.7 mg	15 mg	+366%
  Vitamin B1 (Thiamin)	1 mg	0.29 mg	-26%
  Vitamin B2 (Riboflavin)	1.466 mg	0.425 mg	-22%
  Vitamin B3/PP (Niacin)	17.241 mg	5 mg	+50%
  Vitamin B6 (Pyridoxin)	1.724 mg	0.5 mg	+34%
  Vitamin B12 (cobalamin)	5.17 µg	1.5 µg	+16%
  Calcium	0 mg	0 mg	-100%
  Iron	15.52 mg	4.5 mg	+35%
  Potassium	155 mg	44.9 mg	-39%
  Zinc	5.17 mg	1.5 mg	-21%
  Fruits‚ vegetables‚ nuts and rapeseed‚ walnut and olive oils (estimate from ingredients list analysis)	2.271 %	2.271 %

Carbon footprint

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  Equal to driving 1.8 km in a petrol car

  356 g CO² per 100g of product

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  The carbon emission figure comes from ADEME's Agribalyse database, for the category: Breakfast cereals, mix of puffed or extruded cereals, fortified with vitamins and chemical elements (Source: ADEME Agribalyse Database)

  Stage	Impact
  Agriculture	62.8 %
  Processing	21.6 %
  Packaging	7.9 %
  Transportation	7.1 %
  Distribution	0.5 %
  Consumption	0.0 %

Packaging

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  Missing packaging information for this product

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  ⚠ ️ The information about the packaging of this product is not filled in.

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Transportation

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  Origins of ingredients

  Missing origins of ingredients information

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  ⚠ ️ The origins of the ingredients of this product are not indicated.
  
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Threatened species

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  Contains palm oil

  Drives deforestation and threatens species such as the orangutan

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  Tropical forests in Asia, Africa and Latin America are destroyed to create and expand oil palm tree plantations. The deforestation contributes to climate change, and it endangers species such as the orangutan, the pigmy elephant and the Sumatran rhino.