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Foodtown, magic stars, sweetened oat cereal, marshmallows

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Barcode: 0011153040850 (EAN / EAN-13) 011153040850 (UPC / UPC-A)

Brands: Foodtown, Foodtown Inc.

Brand owner: Foodtown, Inc.

Categories: Plant-based foods and beverages, Plant-based foods, Cereals and potatoes, Cereals and their products

Countries where sold: United States

Matching with your preferences

Health

Ingredients

42 ingredients

Whole grain oat flour (includes the oat bran), marshmallows (sugar, corn syrup, dextrose, modified food starch, gelatin artificial and natural flavor, yellow 5 & 6, red 40, blue 1), sugar, wheat starch, corn syrup, salt, calcium carbonate, color added, dicalcium phosphate, trisodium phosphate, artificial flavor, vitamin c (sodium ascorbate), zinc and iron (mineral nutrients), a, b vitamin (niacinamide), bht (a preservative), vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin mononitrate), vitamin a palmitate, a b vitamin (folic acid), vitamin b12, vitamin d.

Allergens: Gluten

Food processing

Ultra processed foods
Elements that indicate the product is in the 4 - Ultra processed food and drink products group:

Additive: E129 - Allura red

Additive: E133 - Brilliant blue FCF

Ingredient: Colour

Ingredient: Dextrose

Ingredient: Flavouring

Ingredient: Glucose
Food products are classified into 4 groups according to their degree of processing:

Unprocessed or minimally processed foods

Processed culinary ingredients

Processed foods

Ultra processed foods

The determination of the group is based on the category of the product and on the ingredients it contains.

→ Learn more about the NOVA classification

Additives

E129 - Allura red

Allura Red AC: Allura Red AC is a red azo dye that goes by several names, including FD&C Red 40. It is used as a food dye and has the E number E129. It is usually supplied as its red sodium salt, but can also be used as the calcium and potassium salts. These salts are soluble in water. In solution, its maximum absorbance lies at about 504 nm.
Source: Wikipedia

E133 - Brilliant blue FCF

Brilliant Blue FCF: Brilliant Blue FCF -Blue 1- is an organic compound classified as a triarylmethane dye and a blue azo dye, reflecting its chemical structure. Known under various commercial names, it is a colorant for foods and other substances. It is denoted by E number E133 and has a color index of 42090. It has the appearance of a blue powder. It is soluble in water, and the solution has a maximum absorption at about 628 nanometers.
Source: Wikipedia

E321 - Butylated hydroxytoluene

Butylated hydroxytoluene: Butylated hydroxytoluene -BHT-, also known as dibutylhydroxytoluene, is a lipophilic organic compound, chemically a derivative of phenol, that is useful for its antioxidant properties. European and U.S. regulations allow small amounts to be used as a food additive. In addition to this use, BHT is widely used to prevent oxidation in fluids -e.g. fuel, oil- and other materials where free radicals must be controlled.
Source: Wikipedia

E339 - Sodium phosphates

Sodium phosphates: Sodium phosphate is a generic term for a variety of salts of sodium -Na+- and phosphate -PO43−-. Phosphate also forms families or condensed anions including di-, tri-, tetra-, and polyphosphates. Most of these salts are known in both anhydrous -water-free- and hydrated forms. The hydrates are more common than the anhydrous forms.
Source: Wikipedia

E339iii - Trisodium phosphate

Sodium phosphates: Sodium phosphate is a generic term for a variety of salts of sodium -Na+- and phosphate -PO43−-. Phosphate also forms families or condensed anions including di-, tri-, tetra-, and polyphosphates. Most of these salts are known in both anhydrous -water-free- and hydrated forms. The hydrates are more common than the anhydrous forms.
Source: Wikipedia

E341 - Calcium phosphates

Calcium phosphate: Calcium phosphate is a family of materials and minerals containing calcium ions -Ca2+- together with inorganic phosphate anions. Some so-called calcium phosphates contain oxide and hydroxide as well. They are white solids of nutritious value.
Source: Wikipedia

E341ii - Dicalcium phosphate

Calcium phosphate: Calcium phosphate is a family of materials and minerals containing calcium ions -Ca2+- together with inorganic phosphate anions. Some so-called calcium phosphates contain oxide and hydroxide as well. They are white solids of nutritious value.
Source: Wikipedia

Ingredients analysis

Palm oil free
No ingredients containing palm oil detected

Unrecognized ingredients: Includes-the-oat-bran, Gelatin-artificial-and-natural-flavor, Yellow-5-and-6, Mineral-nutrients, A, B-vitamin, A-b-vitamins
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Vegan status unknown
Unrecognized ingredients: Includes-the-oat-bran, Marshmallow, Gelatin-artificial-and-natural-flavor, Yellow-5-and-6, Vitamin C, Zinc, Iron, Mineral-nutrients, A, B-vitamin, Thiamin, Thiamin mononitrate, A-b-vitamins, Folic acid, Vitamin b12, Vitamin D
Some ingredients could not be recognized.
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Vegetarian status unknown
Unrecognized ingredients: Includes-the-oat-bran, Marshmallow, Gelatin-artificial-and-natural-flavor, Yellow-5-and-6, Vitamin C, Zinc, Iron, Mineral-nutrients, A, B-vitamin, Thiamin, Thiamin mononitrate, A-b-vitamins, Folic acid, Vitamin b12, Vitamin D
Some ingredients could not be recognized.
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Edit this product page to correct spelling mistakes in the ingredients list, and/or to remove ingredients in other languages and sentences that are not related to the ingredients.

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If you would like to help, join the #ingredients channel on our Slack discussion space and/or learn about ingredients analysis on our wiki. Thank you!

The analysis is based solely on the ingredients listed and does not take into account processing methods.

Details of the analysis of the ingredients
We need your help!
Some ingredients could not be recognized.
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Edit this product page to correct spelling mistakes in the ingredients list, and/or to remove ingredients in other languages and sentences that are not related to the ingredients.

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If you would like to help, join the #ingredients channel on our Slack discussion space and/or learn about ingredients analysis on our wiki. Thank you!
: Whole grain oat flour (includes the oat bran), marshmallows (sugar, corn syrup, dextrose, modified food starch, gelatin artificial and natural flavor, yellow 5 and 6, red 40, blue 1), sugar, wheat starch, corn syrup, salt, calcium carbonate, color added, dicalcium phosphate, trisodium phosphate, artificial flavor, vitamin c (sodium ascorbate), zinc, iron (mineral nutrients), a, b vitamin (niacinamide), bht (a preservative), vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamins, vitamin b1, thiamin mononitrate, vitamin a palmitate, a b vitamins, folic acid, vitamin b12, vitamin d
Whole grain oat flour -> en:wholemeal-oat-flour - vegan: yes - vegetarian: yes - ciqual_food_code: 9310 - percent_min: 3.7037037037037 - percent_max: 100

includes the oat bran -> en:includes-the-oat-bran - percent_min: 3.7037037037037 - percent_max: 100

marshmallows -> en:marshmallow - percent_min: 0 - percent_max: 50

sugar -> en:sugar - vegan: yes - vegetarian: yes - ciqual_proxy_food_code: 31016 - percent_min: 0 - percent_max: 43.33

corn syrup -> en:corn-syrup - vegan: yes - vegetarian: yes - ciqual_proxy_food_code: 31089 - percent_min: 0 - percent_max: 25

dextrose -> en:dextrose - vegan: yes - vegetarian: yes - ciqual_proxy_food_code: 31016 - percent_min: 0 - percent_max: 16.6666666666667

modified food starch -> en:modified-starch - vegan: yes - vegetarian: yes - ciqual_proxy_food_code: 9510 - percent_min: 0 - percent_max: 12.5

gelatin artificial and natural flavor -> en:gelatin-artificial-and-natural-flavor - percent_min: 0 - percent_max: 10

yellow 5 and 6 -> en:yellow-5-and-6 - percent_min: 0 - percent_max: 8.33333333333333

red 40 -> en:e129 - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 7.14285714285714

blue 1 -> en:e133 - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 6.25

sugar -> en:sugar - vegan: yes - vegetarian: yes - ciqual_proxy_food_code: 31016 - percent_min: 0 - percent_max: 33.3333333333333

wheat starch -> en:wheat-starch - vegan: yes - vegetarian: yes - ciqual_proxy_food_code: 9510 - percent_min: 0 - percent_max: 25

corn syrup -> en:corn-syrup - vegan: yes - vegetarian: yes - ciqual_proxy_food_code: 31089 - percent_min: 0 - percent_max: 20

salt -> en:salt - vegan: yes - vegetarian: yes - ciqual_food_code: 11058 - percent_min: 0 - percent_max: 1.3325

calcium carbonate -> en:e170i - vegan: maybe - vegetarian: maybe - percent_min: 0 - percent_max: 1.3325

color added -> en:colour - percent_min: 0 - percent_max: 1.3325

dicalcium phosphate -> en:e341ii - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.3325

trisodium phosphate -> en:e339iii - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.3325

artificial flavor -> en:artificial-flavouring - vegan: maybe - vegetarian: maybe - percent_min: 0 - percent_max: 1.3325

vitamin c -> en:vitamin-c - percent_min: 0 - percent_max: 1.3325

sodium ascorbate -> en:e301 - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.3325

zinc -> en:zinc - percent_min: 0 - percent_max: 1.3325

iron -> en:iron - percent_min: 0 - percent_max: 1.3325

mineral nutrients -> en:mineral-nutrients - percent_min: 0 - percent_max: 1.3325

a -> en:a - percent_min: 0 - percent_max: 1.3325

b vitamin -> en:b-vitamin - percent_min: 0 - percent_max: 1.3325

niacinamide -> en:e375 - vegan: maybe - vegetarian: maybe - percent_min: 0 - percent_max: 1.3325

bht -> en:e321 - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.3325

a preservative -> en:preservative - percent_min: 0 - percent_max: 1.3325

vitamin b6 -> en:vitamin-b6 - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.3325

pyridoxine hydrochloride -> en:pyridoxine-hydrochloride - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.3325

vitamin b2 -> en:e101 - vegan: maybe - vegetarian: yes - percent_min: 0 - percent_max: 1.3325

riboflavin -> en:e101 - vegan: maybe - vegetarian: yes - percent_min: 0 - percent_max: 1.3325

vitamins -> en:vitamins - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.3325

vitamin b1 -> en:thiamin - percent_min: 0 - percent_max: 1.3325

thiamin mononitrate -> en:thiamin-mononitrate - percent_min: 0 - percent_max: 1.3325

vitamin a palmitate -> en:retinyl-palmitate - vegan: yes - vegetarian: yes - percent_min: 0 - percent_max: 1.3325

a b vitamins -> en:a-b-vitamins - percent_min: 0 - percent_max: 1.3325

folic acid -> en:folic-acid - percent_min: 0 - percent_max: 1.3325

vitamin b12 -> en:vitamin-b12 - percent_min: 0 - percent_max: 1.3325

vitamin d -> en:vitamin-d - percent_min: 0 - percent_max: 1.3325

Nutrition

Poor nutritional quality
⚠ ️Warning: the amount of fruits, vegetables and nuts is not specified on the label, it was estimated from the list of ingredients: 0
This product is not considered a beverage for the calculation of the Nutri-Score.

Positive points: 3

Proteins: 4 / 5 (value: 6.67, rounded value: 6.67)

Fiber: 3 / 5 (value: 3.3, rounded value: 3.3)

Fruits, vegetables, nuts, and colza/walnut/olive oils: 0 / 5 (value: 0, rounded value: 0)

Negative points: 18

Energy: 4 / 10 (value: 1674, rounded value: 1674)

Sugars: 9 / 10 (value: 43.33, rounded value: 43.33)

Saturated fat: 0 / 10 (value: 0, rounded value: 0)

Sodium: 5 / 10 (value: 533, rounded value: 533)

The points for proteins are not counted because the negative points are greater or equal to 11.

Nutritional score: (18 - 3)

Nutri-Score:
→ Learn more about the Nutri-Score

Nutrient levels
- Fat in moderate quantity (3.33%)
  What you need to know
  
  A high consumption of fat, especially saturated fats, can raise cholesterol, which increases the risk of heart diseases.
  
  Recommendation: Limit the consumption of fat and saturated fat
  
  Choose products with lower fat and saturated fat content.
  
  Source: National Health Service UK (NHS) - Fat: the facts
- Saturated fat in low quantity (0%)
  What you need to know
  
  A high consumption of fat, especially saturated fats, can raise cholesterol, which increases the risk of heart diseases.
  
  Recommendation: Limit the consumption of fat and saturated fat
  
  Choose products with lower fat and saturated fat content.
  
  Source: National Health Service UK (NHS) - Fat: the facts
- Sugars in high quantity (43.3%)
  What you need to know
  
  A high consumption of sugar can cause weight gain and tooth decay. It also augments the risk of type 2 diabetes and cardio-vascular diseases.
  
  Recommendation: Limit the consumption of sugar and sugary drinks
  
  Sugary drinks (such as sodas, fruit beverages, and fruit juices and nectars) should be limited as much as possible (no more than 1 glass a day).
  
  Choose products with lower sugar content and reduce the consumption of products with added sugars.
  
  Source: National Health Service UK (NHS) - Sugar: the facts
- Salt in moderate quantity (1.33%)
  What you need to know
  
  A high consumption of salt (or sodium) can cause raised blood pressure, which can increase the risk of heart disease and stroke.
  
  Many people who have high blood pressure do not know it, as there are often no symptoms.
  
  Most people consume too much salt (on average 9 to 12 grams per day), around twice the recommended maximum level of intake.
  
  Recommendation: Limit the consumption of salt and salted food
  
  Reduce the quantity of salt used when cooking, and don't salt again at the table.
  
  Limit the consumption of salty snacks and choose products with lower salt content.
  
  Source: World Health Organization (WHO) - Fact sheet - Salt reduction
  
  Source: National Health Service UK (NHS) - Salt: the facts

Nutrition facts

Nutrition facts	As sold for 100 g / 100 ml	As sold per serving (0.75 cup (30 g))	Compared to: Cereals and their products
Energy	1,674 kj (400 kcal)	502 kj (120 kcal)	+14%
Fat	3.33 g	0.999 g	-40%
Saturated fat	0 g	0 g	-100%
Monounsaturated fat	0 g	0 g	-100%
Polyunsaturated fat	0 g	0 g	-100%
Trans fat	0 g	0 g
Cholesterol	0 mg	0 mg	-100%
Carbohydrates	90 g	27 g	+48%
Sugars	43.33 g	13 g	+558%
Fiber	3.3 g	0.99 g	-33%
Proteins	6.67 g	2 g	-29%
Salt	1.332 g	0.4 g	+276%
Vitamin A	500.1 µg	150 µg	+376%
Vitamin D	3.325 µg	0.998 µg	+2%
Vitamin C (ascorbic acid)	20 mg	6 mg	+549%
Vitamin B1 (Thiamin)	1 mg	0.3 mg	+10%
Vitamin B2 (Riboflavin)	1.417 mg	0.425 mg	+77%
Vitamin B3/PP (Niacin)	16.667 mg	5 mg	+88%
Vitamin B6 (Pyridoxin)	1.667 mg	0.5 mg	+37%
Vitamin B12 (cobalamin)	5 µg	1.5 µg	+36%
Potassium	167 mg	50.1 mg	-30%
Calcium	333 mg	99.9 mg	+446%
Iron	15 mg	4.5 mg	+202%
Zinc	12.5 mg	3.75 mg	+106%
Fruits‚ vegetables‚ nuts and rapeseed‚ walnut and olive oils (estimate from ingredients list analysis)	0 %	0 %

Serving size: 0.75 cup (30 g)

Environment

Eco-Score not computed - Unknown environmental impact

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Origins of ingredients
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Data sources

Product added on March 9, 2017, 5:45:38 PM CET by usda-ndb-import
Last edit of product page on April 22, 2020, 11:02:04 PM CEST by org-database-usda.

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Foodtown, magic stars, sweetened oat cereal, marshmallows